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What is PPC, and how does it work?

Pay-per-click (PPC) ads are highly targeted and shown to the right people at the right time. They're monetised by displaying ads...

Steps to Defining Your Target Market

When selling your product, you need to have a target market. Not everyone who has money can readily buy your product or purchase your...

How Are Infographics Used in Digital Marketing?

Infographics are visual graphics that are accompanied by data that is relevant to viewers. They capture the target audience's attention...

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