anchordigitalcomauFeb 17, 20222 min readWhat is PPC, and how does it work?Pay-per-click (PPC) ads are highly targeted and shown to the right people at the right time. They're monetised by displaying ads...
anchordigitalcomauDec 10, 20212 min readSteps to Defining Your Target MarketWhen selling your product, you need to have a target market. Not everyone who has money can readily buy your product or purchase your...
anchordigitalcomauNov 2, 20212 min readWhen and How to Incorporate Interactive ContentInteractive content is produced with the purpose of engaging viewers by making them interact with it. Thus, it requires active...
anchordigitalcomauOct 12, 20212 min readHow Are Infographics Used in Digital Marketing?Infographics are visual graphics that are accompanied by data that is relevant to viewers. They capture the target audience's attention...
anchordigitalcomauJul 12, 20212 min readWhy are the Design and Branding of a Business Important?Branding and design are some of the most critical aspects of your business. They are what makes your business to be known and helps the...
anchordigitalcomauJan 6, 20212 min readWhat Does SEO look like for 2021?The interesting thing about SEO is that it keeps on changing. What works today might not work tomorrow. As a marketer, it is important to...
anchordigitalcomauDec 16, 20202 min readWhat Are Topic Clusters?In simple terms, topic clusters are a group of interconnected webpages. These webpages are built on one content called pillar content,...
